Introduction
Mackay Insurance Brokers Inc. is the only independently-owned insurance brokerage in Belleville, Ontario. For nearly 50 years, the firm has been fiercely proud of their independent status, which lets them provide clients with unbiased advice and personalized coverage at a great price. Thanks to their heavy local involvement, Mackay has also become a fixture of the Belleville community.
The Challenge
Mackay needed their website to achieve a clear objective: drive visitors to request a quote from their expert local team. This meant rebuilding it as a clean, modern, easy to navigate site, with clear and prevalent calls to action throughout. The brokerage also wanted to reinforce their position as authentic and grounded thought leaders, with a continuous series helpful blog articles.
The Solution
We developed a website that positioned Mackay Insurance as a world-class brokerage with its feet still firmly planted in their eastern Ontario community. The real-life Mackay team is featured prominently, grounding the site in humanity, authenticity and locality. Prevalent calls-to-action funnel visitors to request quotes at every opportunity. And ongoing blog articles support Mackay’s position as a thought leader in the insurance space.
The Results
Mackay Insurance received a sleek and stunning website on par with much larger firms, but still positions the Mackay team as local, down-to-earth folks with a genuine concern for their community.
Ongoing blog articles help reinforce Mackay Insurance as a reliable and customer-first resource, while successfully driving organic and AI search.
If your brand and your website are ready for a lift, let’s talk! Get in touch with the KAT Media team today.