Introduction
Since 1976, Infection Prevention and Control Canada (IPAC Canada) has brought together professionals in the medical industry, especially those focused on infectious diseases and contagions. The not-for-profit has multiple regional chapters across the country, and more than 2,000 prestigious members worldwide. It’s a large, multipronged organization with an extraordinarily large website rich with information, resources and advanced functionality.
The Challenge
IPAC Canada’s website was built on an aging technology platform. Because the organization was constantly growing, so was its website. As a result, it had become sprawling, challenging to navigate, and equally challenging to keep up to date.
IPAC needed a clean and easy to navigate site, built on a modern platform, which still included hundreds and hundreds of pages of vital information and resources. To that end, site architecture and user experience design were paramount for success.
The Solution
Our team immediately took a deep dive into the existing website to audit its content and functionality. A plan quickly began to take shape. KAT Media would:
- Rebuild the website from the ground up on a modern platform
- Develop clear and intuitive navigation site-wide
- Create a clean and welcoming design
- Deliver a simplified, intuitive homepage with easy navigation to IPAC Canada’s regional groups, along with key tools and resources
- Make it fully responsive, mobile-friendly and accessible with a universal search functionality
- Create a universal events calendar that pulled events from the national organization and all its regional affiliates into one highly intuitive place
- Make it easy for IPAC’s national and regional webmasters to update their portions of the website via granular permissions and access settings
- Make it all beautiful, modern and SEO-ready
This helped create a bold redesign that told Jemm’s story, and made it easy for users to inquire about making a booking.
The Results
IPAC Canada received a website that was faster, sleeker, easy to use, and easy for webmasters to keep up to date.
Powerful and intuitive site navigation allowed visitors to easily find what they were looking for among hundreds of pages and resources.
In short: it looks great, it works great, and IPAC Canada’s members love it, too.
If your website is ready for a redo, the KAT Media team can help. Get in touch with us today to set up an introductory call.