Moving Beyond the Talking Heads

Moving Beyond the Talking Heads

No, I’m not talking about the seminal 1980s new wave band. I could never move beyond them! I’m talking about something that can be just as engaging for the right audiences, though: customer testimonials. Potential customers like hearing testimonials. Happy customers...
Are you maximizing your referrals?

Are you maximizing your referrals?

You already trust your truck drivers to handle cargo (and your trucks) with care. Why not trust them to refer potential new drivers as well? We all know that referrals can drive business, but it’s easy to overlook a very reliable source for new drivers: current...
Do drivers know your employee value proposition?

Do drivers know your employee value proposition?

Sure, you’ve told potential truck drivers about your benefits package. Your pay rates. Maybe you’ve hyped up your top-of-the-line trucks. Here’s the thing: all that only goes so far with drivers unless they understand one thing first: your employee value proposition....