The latest news from KAT Media and the trucking industry at large.
Four signs your website needs a rebuild
Your website is the backbone of both your business and your brand. Every one of your marketing strategies eventually leads back to it. This means it’s critical that your website (and its content and features) never become dated or hampered by older technology. For...
Why content is still king
It’s a slight understatement to say that AI technology has upset the marketing apple cart. AI has become a game changer, for better or worse. It’s also led many to start overthinking their marketing strategies and tactics, or believe their marketing needs a top to...
Brand reputation management for fleets
Few industries have more stakeholders, and moving pieces, than trucking. It’s why reputation management at the average fleet can feel like a heavy load. After all, fleets need to create messaging that resonates with current drivers, applicants, employees, clients, and...
Stand out in a competitive driver recruitment market
After a few slower years, the driver recruitment market is heating up again. With freight holding steady, but driver numbers declining, the “we’re hiring” posts are popping up like wild mushrooms. Here’s the thing: while it may seem like fleets are spoiled for their...
How to attract Gen Z drivers
Gen-Z truck drivers are increasing in number every year. But if you’re using the same old recruitment tactics, you’re likely having so-so recruitment results with this elusive group. Why? Gen-Z truck drivers are tech savvy, looking for work-life balance, and have an...
Making IPAC Canada’s massive website fast, intuitive and beautiful
Introduction Since 1976, Infection Prevention and Control Canada (IPAC Canada) has brought together professionals in the medical industry, especially those focused on infectious diseases and contagions. The not-for-profit has multiple regional chapters across the...
How JEMM Truck & Trailer elevated its website with KAT Media
Introduction Jemm Truck & Trailer is the premier heavy truck and trailer repair shop in the Greater Toronto Area. It was acquired by the Hansen’s Group of Companies in 2019, and has since expanded its reach and offerings. The Challenge Jemm felt their website was...
Five marketing habits of highly effective fleets
We know that in the busy world of trucking, marketing can sometimes become an afterthought. That’s why KAT Media got its start: our owners have been in the trucking industry for decades, and our team knows the realities of the trucking world. That’s why we know that...
How we built a world-class website for Mackay Insurance
Introduction Mackay Insurance Brokers Inc. is the only independently-owned insurance brokerage in Belleville, Ontario. For nearly 50 years, the firm has been fiercely proud of their independent status, which lets them provide clients with unbiased advice and...
Lessons Learned from the Biggest AI Blunders
At this point, regardless of how marketers feel about it, AI is part of our toolkit. And like every tool, it’s important to know how to use AI properly. I’m saying this because as AI adoption grows, so do the AI gaffes and blunders. It’s true that new tech always...
Marketing for the staycation boom
There’s a boom of Ontarians who are choosing to vacation close to home. Yes, “staycations” are hot, and they’re bringing golden opportunities to businesses across eastern Ontario. Ontarians are ready and willing to book their vacation in their own backyard. They’re...
Five things fleets should absolutely be doing (but often aren’t)
Fleet marketing is highly unique. That’s why we treat it as its own specialty. Even though I recently wrote about employee retention marketing, I want to take a closer look at what fleets should be doing to improve truck driver retention—because many simply aren’t...