The latest news from KAT Media and the trucking industry at large.
Employee Retention Marketing: Five Ways to Make it Happen
Every business owner and leader knows that retention marketing – marketing designed to retain customers – is vital to success. What I’ve noticed, though, is many businesses don’t extend that same energy and attention to employee retention – and they’re stuck with high...
Five AI Marketing Traps to Avoid
I think we’re far enough into the AI marketing revolution to know how it’s changing our industry. Yes, increasingly intelligent AI models mean we’re all worried we’re going to be replaced by AI bots. While many marketers still refuse to use AI-generated content on...
Get the most from your paid recruiting tactics
Are the best things in life really free? It would be nice if that were true, of course. Alas, as recruitment marketers, we know the best communication tools, the ones we rely on most, usually cost money. It’s important, then, to make sure you’re getting the most bang...
Moving Beyond the Talking Heads
No, I’m not talking about the seminal 1980s new wave band. I could never move beyond them! I’m talking about something that can be just as engaging for the right audiences, though: customer testimonials. Potential customers like hearing testimonials. Happy customers...
Are you maximizing your referrals?
You already trust your truck drivers to handle cargo (and your trucks) with care. Why not trust them to refer potential new drivers as well? We all know that referrals can drive business, but it’s easy to overlook a very reliable source for new drivers: current...
How to speak a truck driver’s language on social media
Don’t worry! This isn’t going to be a cringe-inducing guide to speaking like a bad stereotype of a truck driver. I’m simply talking about leaving corporate speak at the door, and engaging with drivers in casual, comfortable language. Over the span of hundreds and...
What’s your fleet’s brand? (And why your fleet needs one.)
Right about now, you might be saying “what are you talking about? We’ve got a logo and uniforms and company colors! Of course we know our brand, we’re a trucking company!” Well, yes and no. Trucking is what your company does. Your logo is an expression of your brand,...
Do drivers know your employee value proposition?
Sure, you’ve told potential truck drivers about your benefits package. Your pay rates. Maybe you’ve hyped up your top-of-the-line trucks. Here’s the thing: all that only goes so far with drivers unless they understand one thing first: your employee value proposition....
Five Tips for Repurposing Content, with Purpose
Reduce, reuse, recycle. Did you know you can do the same thing with your creative content? Besides being a time-saver, repurposing previously successful content reinforces your brand’s messaging, gives your content an SEO boost and can reach audiences that may have...
How to Improve Your Truck Driver Recruitment Ads
It’s no secret carriers are struggling to find and hire qualified truck drivers. The number of drivers leaving the industry continues to outpace those entering. At the same time, increased demand for shipping is accelerating the need to hire, causing the competition...
Recruiting Team Drivers
Team driving is all about keeping your trucks – and the goods within them – in motion, but it can be a challenge successfully engaging drivers for these positions. As a recruiter, you may wonder how you can overcome those hurdles and successfully hire teams to reduce...
Five Ways to Engage Your Driver Audience Online
It's one thing to craft interesting copy, but it's equally important to engage with drivers on your social media platforms. They are on the road a lot, logging long hours. Feeling connected? Well, it’s key. That’s why engaging with your team and your audience on...