Social networks have become hugely popular for connecting with prospective drivers. The key? Knowing how to make the most of them. After all, showcasing employees has proven to be a necessary tool for recruiters trying to attract interest from prospective employees.

Your culture has allowed you to retain great drivers that care about what they do, are invested in the culture you have created and they pour themselves into their work. They don’t see it as just another job and you don’t see them as just another number. That is a key factor when attracting your next set of drivers.

You are no doubt investing a lot of time, money and effort into social media platforms to advertise your driving positions, and that’s great; but going one step further to showcase and highlight your employees and their achievements will prove to be a game-changer. Let’s look at this more.

Being a truck driver is a tough job and is demanding in so many ways. They want to feel genuinely appreciated for the specialized skills they bring to the table, and as a company, that’s why you hired them in the first place. Now it’s time to implement a strategy of highlighting them through your company culture posts to demonstrate that you recognize them and their hard work isn’t going unnoticed. And when you do that, other drivers will notice too and they will likely take that into consideration when deciding whether to take your offer of employment or not.

Remember, it's all about showcasing your employees and celebrating their story. This can include safety awards, their one-millionth mile, birthdays, performance awards, personal achievements, or work anniversaries.

Taking the time to develop a strategy that highlights these achievements proves to them and your next hire that you care about them not only as an employee, but as a person and that their achievements are your achievements.

Encouraging all of your employees to engage with these types of posts will prove even more powerful. After all, you are a team, and drivers make up a brotherhood and sisterhood. Here are a few stats that really drive home (no pun intended!) the importance of showcasing employees, encouraging their online involvement, and what it can mean to your next driver hire.

  • Content shared by employees receives eight times more engagement than content shared by Companies. (Social Media Today)
  • Socially-engaged employees are more optimistic, inspired, connected and tenured. (Altimeter Group)

So, it makes sense to encourage your team to be involved when you are communicating your company culture with them in mind. Here are a few things to consider before publishing your first employee recognition post:

  1. Use visuals as much as possible;
  2. Use employee-generated content;
  3. Remember to highlight your employees for their accomplishments;
  4. Allow your employees’ personality to shine;
  5. Follow up and engage with comments on your social media channel;
  6. Diversify your culture content – keep it fresh!

Creating a positive company culture by showcasing your employees and their achievements is a vital step in attracting and retaining drivers. Implementing a strategy, maintaining it by being consistent, and growing your social media presence this way will encourage your next hire to be with you for the long haul.

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