Think words don't matter? Think again! When it comes to crafting copy, know this to be true: there's power within the written word.

Once you've caught the eye of potential truck drivers with your awesome ad images, you need to convince them to apply with your convincing ad copy.The trick? Keeping...

Last week, we looked not only at how recruiters have become online marketers, we also delved into deciphering the difference between impressions versus clicks, and the importance of getting truck drivers’ attention.

This week, we’re going to begin showing show you how it’s done by looking at the...

There’s no denying we live in a digital world. Online platforms are increasingly taking the place of traditional venues, especially where marketing and advertising are concerned.

Online advertising has become a necessity, especially for trucking companies in search of drivers.

This is the first...

Like many of us, you probably start each morning with good intentions for having your most productive day ever. You’ve got a clear grasp of your to-do list priorities and you’re armed with a fresh cup of coffee as you settle in to check voice messages and emails before launching into tackling the...

The most effective recruiting teams leave no stone unturned, especially when it comes to attracting candidates for job openings. Finding and hiring the best available truck drivers has become a highly competitive activity through the driver shortage. Recruiters at trucking companies need to include...

Social networks have become hugely popular for connecting with prospective drivers. The key? Knowing how to make the most of them. After all, showcasing employees has proven to be a necessary tool for recruiters trying to attract interest from prospective employees.

Your culture has allowed you to...


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