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Last year’s hottest social media platform was TikTok, and the video-sharing app shows no signs of slowing down. Estimates suggest there are 80 million monthly active users on TikTok in the United States alone.

Trucking companies looking for an edge in recruiting younger drivers should consider...

Think words don't matter? Think again! When it comes to crafting copy, know this to be true: there's power within the written word.

Once you've caught the eye of potential truck drivers with your awesome ad images, you need to convince them to apply with your convincing ad copy.The trick? Keeping...

Last week, we looked not only at how recruiters have become online marketers, we also delved into deciphering the difference between impressions versus clicks, and the importance of getting truck drivers’ attention.

This week, we’re going to begin showing show you how it’s done by looking at the...

There’s no denying we live in a digital world. Online platforms are increasingly taking the place of traditional venues, especially where marketing and advertising are concerned.

Online advertising has become a necessity, especially for trucking companies in search of drivers.

This is the first...

Like many of us, you probably start each morning with good intentions for having your most productive day ever. You’ve got a clear grasp of your to-do list priorities and you’re armed with a fresh cup of coffee as you settle in to check voice messages and emails before launching into tackling the...

The most effective recruiting teams leave no stone unturned, especially when it comes to attracting candidates for job openings. Finding and hiring the best available truck drivers has become a highly competitive activity through the driver shortage. Recruiters at trucking companies need to include...

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