Blog

The latest news from KAT Media and the trucking industry at large.

Are you maximizing your referrals?

Are you maximizing your referrals?

You already trust your truck drivers to handle cargo (and your trucks) with care. Why not trust them to refer potential new drivers as well? We all know that referrals can drive business, but it’s easy to overlook a very reliable source for new drivers: current...

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Do drivers know your employee value proposition?

Do drivers know your employee value proposition?

Sure, you’ve told potential truck drivers about your benefits package. Your pay rates. Maybe you’ve hyped up your top-of-the-line trucks. Here’s the thing: all that only goes so far with drivers unless they understand one thing first: your employee value proposition....

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Five Tips for Repurposing Content, with Purpose

Five Tips for Repurposing Content, with Purpose

Reduce, reuse, recycle. Did you know you can do the same thing with your creative content? Besides being a time-saver, repurposing previously successful content reinforces your brand’s messaging, gives your content an SEO boost and can reach audiences that may have...

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How to Improve Your Truck Driver Recruitment Ads

How to Improve Your Truck Driver Recruitment Ads

It’s no secret carriers are struggling to find and hire qualified truck drivers. The number of drivers leaving the industry continues to outpace those entering. At the same time, increased demand for shipping is accelerating the need to hire, causing the competition...

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Recruiting Team Drivers

Recruiting Team Drivers

Team driving is all about keeping your trucks – and the goods within them – in motion, but it can be a challenge successfully engaging drivers for these positions. As a recruiter, you may wonder how you can overcome those hurdles and successfully hire teams to reduce...

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Five Ways to Engage Your Driver Audience Online

Five Ways to Engage Your Driver Audience Online

It's one thing to craft interesting copy, but it's equally important to engage with drivers on your social media platforms. They are on the road a lot, logging long hours. Feeling connected? Well, it’s key. That’s why engaging with your team and your audience on...

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Why a Driver-Specific Website Matters for Your Fleet

Why a Driver-Specific Website Matters for Your Fleet

Think your company is getting along without a driver-specific website? If you’re only focusing on job boards, you may be missing out on valuable leads. When well-executed, a website geared towards driver recruitment can make it easier for drivers to find you and get a...

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Handling Negative Driver Feedback on Social Media

Handling Negative Driver Feedback on Social Media

“Turn lemons into lemonade" – that’s the saying, right? How much tartness are you seeing on your social media feeds from negative driver feedback? What are the implications, and how can you use negative comments to turn the corner to positively represent your company?...

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