Blog
The latest news from KAT Media and the trucking industry at large.
Do drivers know your employee value proposition?
Sure, you’ve told potential truck drivers about your benefits package. Your pay rates. Maybe you’ve hyped up your top-of-the-line trucks. Here’s the thing: all that only goes so far with drivers unless they understand one thing first: your employee value proposition....
Five Tips for Repurposing Content, with Purpose
Reduce, reuse, recycle. Did you know you can do the same thing with your creative content? Besides being a time-saver, repurposing previously successful content reinforces your brand’s messaging, gives your content an SEO boost and can reach audiences that may have...
How to Improve Your Truck Driver Recruitment Ads
It’s no secret carriers are struggling to find and hire qualified truck drivers. The number of drivers leaving the industry continues to outpace those entering. At the same time, increased demand for shipping is accelerating the need to hire, causing the competition...
Recruiting Team Drivers
Team driving is all about keeping your trucks – and the goods within them – in motion, but it can be a challenge successfully engaging drivers for these positions. As a recruiter, you may wonder how you can overcome those hurdles and successfully hire teams to reduce...
Five Ways to Engage Your Driver Audience Online
It's one thing to craft interesting copy, but it's equally important to engage with drivers on your social media platforms. They are on the road a lot, logging long hours. Feeling connected? Well, it’s key. That’s why engaging with your team and your audience on...
Why a Driver-Specific Website Matters for Your Fleet
Think your company is getting along without a driver-specific website? If you’re only focusing on job boards, you may be missing out on valuable leads. When well-executed, a website geared towards driver recruitment can make it easier for drivers to find you and get a...
Handling Negative Driver Feedback on Social Media
“Turn lemons into lemonade" – that’s the saying, right? How much tartness are you seeing on your social media feeds from negative driver feedback? What are the implications, and how can you use negative comments to turn the corner to positively represent your company?...
Why Trucking Companies Should Use TikTok for Connecting with Truck Drivers
Last year’s hottest social media platform was TikTok, and the video-sharing app shows no signs of slowing down. Estimates suggest there are 80 million monthly active users on TikTok in the United States alone. Trucking companies looking for an edge in recruiting...
How to Create Facebook Truck Driver Job Ads That Get Results: Part 3 | Copy That Converts
Reduce, reuse, recycle. Did you know you can do the same thing with your creative content? Besides being a time-saver, repurposing previously successful content reinforces your brand’s messaging, gives your content an SEO boost and can reach audiences that may have...
How to Create Facebook Truck Driver Job Ads That Get Results: Part 2 | Just Picture It
Last week, we looked not only at how recruiters have become online marketers, we also delved into deciphering the difference between impressions versus clicks, and the importance of getting truck drivers’ attention. This week, we’re going to begin showing show you how...
How to Create Facebook Truck Driver Job Ads That Get Results: Part 1 | Getting Started
There’s no denying we live in a digital world. Online platforms are increasingly taking the place of traditional venues, especially where marketing and advertising are concerned. Online advertising has become a necessity, especially for trucking companies in search of...
How Using a Posting Schedule Helps You Drive Your Trucking Company’s Social Media
Like many of us, you probably start each morning with good intentions for having your most productive day ever. You’ve got a clear grasp of your to-do list priorities and you’re armed with a fresh cup of coffee as you settle in to check voice messages and emails...