No fluff.
Just results.At KAT Media, we know the trucking industry inside and out. We rely on years of experience and data to create marketing programs that get results for our clients—whether that means recruiting new truck drivers, lowering cost per hire, attracting new customers, or all of the above.
We take a no-nonsense approach, charting the path from your goals to proven tactics that will help you achieve them. And once we’re in market, we continue to lean on data to drive continuous optimization.
Our intuition, creativity and strategic chops are second to none when it comes to brand and recruitment marketing for trucking companies.
Core Services
Advertising
Reach future truck drivers and/or customers by running high-conversion advertising in the places we know deliver the best ROI for trucking companies. We work in every channel imaginable, from digital display advertising, to paid search, to job boards, radio, billboards and beyond. We take the work from strategy through creative development, to deployment, and report on your results twice per month.
Social media marketing
Social media is the most compelling way to engage both existing and future employees and customers, because prospective drivers and clients invariably search social channels to find out what your company is really like. Our team will create content to show off your company culture and convey your branding through the social media channels that matter in the trucking industry.
Social media recruiting
We’ll monitor your social channels to aid with recruiting, replying to comments and questions in real time, and funnelling candidates to your recruiting team. This service is a powerful complement to recruitment advertising and social media marketing.
Websites
We’ll build you a website that elevates your brand while appealing to truck drivers and potential customers alike. KAT Media can create your site from the ground up, give your current site a makeover, or easily bolt on a recruiting-specific “micro-site” designed to pull drivers in, tell them about the benefits of working for your company, and help them apply quickly.
Content marketing
Drive organic search and increase website traffic with captivating blog articles and videos. Consistently publishing content that’s compelling to your audiences and discusses the topics they’re searching for will help ensure they find you via search engines instead of your competitors.
1:1 marketing
Reach your audiences their way with email marketing and SMS text blasts targeted by geography, employment interests, and more. You likely already have a list of eligible re-hires and drivers who have applied in the past. Don’t waste the money you already paid to get those leads! E-mail and text blasts typically have very high response rates for recruiting.
Brand reputation management
We’ll monitor your social channels and online reviews, responding promptly on your behalf when appropriate. We’ll report on the status of your online reputation monthly, providing guidance as needed to keep your brand looking good online.
